+32 2 555 94 44 info@blacktigerbelgium.tech

Use-Case Retail

ROAD65 – Challenges of a Belgian omni-channel apparel retailer 

Correct address data: added value in both operational and marketing processes

Imagine a clothing-retail company, with a number of stores in major Belgian cities. Of course, the retailer also offers the apparel via e-commerce. A loyalty card allows the company to gather precious customer information to effectively drive their business.

In the back office, the company has its own sales, marketing, logistic and accounting department and works with various of shipment companies for the distribution of their e-sales.

Sounds familiar? And did you ever run into the same challenges as this retailer? In this case study, we focus on areas where correct address data can bring serious added value in both operational and marketing processes.

Maybe Road65 is the solution you are also looking for!

Challenge 1

Creating a great e-shop customer experience, from choosing, to ordering, to receiving and using the products.

This means, amongst others, making the filling out of the order form as frictionless as possible. Using the Road65 streetreferential software allows consumers to quickly enter the correct delivery and billing addresses, by picking the right street from the presented list.  Thus adding to a positive customer experience with swift check-out (and consequently swift delivery)

Challenge 2

Pro-actively avoiding non-deliverables in the e-commerce delivery process

Another big challenge for the e-commerce manager is packages that cannot be delivered correctly, because of address input mistakes in the order form, made by the consumer. A problem directly impacting operational costs (return processing, inventory blocked etc…), but avoided by implementing Road65 into the shopping cart exit.

Challenge 3

Simplifying signing up for the loyalty program

The retailer’s loyalty marketeer wanted to replace the paper sign-up form by a digital one. Both consumers and shop staff would need to be able to access the forms to enter the customer’s data, with address data quality ensured ‘by design’. So Road65 was  implemented into the loyalty card sign-up form for speed and quality.

Challenge 4

Optimise the return on marketing campaigns

An important element of the loyalty program is direct mail, a perfect instrument to inspire customers and create store footfall through targeted promotions and offers. However, the retailer’s marketer experienced a significant number of postal returns, due to address errors.

After implementing Road 65, the company could be sure that more than 99% of the addresses in the database are correct, increasing significantly the loyalty campaign conversions. (Combined with a regular Black Tiger Belgium Movers update, the positive effect on the campaign ROI was even bigger).

The Road 65 streetreference and recognition software provides the apparel retailer with added value in many domains, both operational as marketing and has become an indispensible tool for driving a healthy business, stimulating revenue and cutting costs.