Use-Case Retail
Making the DPO dream come true: easy and correct access to data subject information
“When we get data subject requests, I’m in trouble. I start the long and difficult search for all the individual’s data in all our systems: our web shop data, our loyalty card data, our customer service data, … I need to be sure all the data is related to the right person and I need to give the requestor his or her answer within the legal timeframe. A challenge, over and over.”
The DPO’s challenges are complex, but the solution is within reach.
The Master Data Platform, a data platform with integrated data quality control and GDPR module facilitates the work of the DPO, the marketing teams and the IT department, as well as reduce the risks related to data privacy.
What to expect?
1
Identification and unification of the different data flows.
2
Creation of business rules and quality checks for optimal data quality.
3
Linking all data concerning the same person, creating a single view of the customer.
4
Installation of the GDPR module which exposes all processes regarding personal data processing, identifies risks via the GDPR score, and tracks marketing pressure.
5
To address the rights of data subjects, all tools are centralized in one place
“My data subjects questions can now be answered simply, securely, and quickly according to GDPR standards.
And the marketing department also greatly benefits from the Master Data Platform.”
“Using the Master Data Platform, my marketing department gains in efficiency and convenience in analysis and campaign creation.
And we’re at ease, because we respect all GDPR regulations, hassle-free.
We’re ready for rapid international expansion!”
Read more about the GDPR module that watches over your full compliance