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Ethical data part 2 – What are ethics anyway?

by | Sep 12, 2021 | Blogs

Ask five of your colleagues, friends, or family members for a definition of ethics. Chances are you will end up with five different definitions. And that’s normal: ‘ethics’ is the kind of notion we hear and talk about so frequently, that we tend to know vaguely what...

Free data vs smart data : 4 guidelines

by | Mar 9, 2021 | Blogs

The worldwide web and social media are a treasure trove of free data on customers and companies: LinkedIn profiles, public records and statistics from the authorities, white papers, public timelines on Facebook and Twitter… The problem is: treasures often hide dragons...

The impact of Data Quality on your business

by | Mar 8, 2021 | Blogs

According to Royal Mail Data Services, 91.4 percent of marketers say they’re struggling with data quality issues[1]. Approximately seven out of 10 organizations in the UK have incomplete, inaccurate, or outdated information about their customers. The Real Cost...

Ethical data part 1 – An introduction to data ethics

by | Mar 3, 2021 | Blogs

Working with data is a real chance. It is even said to be the sexiest job of the 21st century! And it is easy to understand why. Data is so meaningful in science, medicine, security, innovation, business and so many more areas of application. But this unlimited power...