Blogs Archives - Page 3 of 4 - blacktigerbelgium

Good data quality : cost or worthwhile investment? Make the exercice yourself!

by Theo Rolland | Dec 16, 2021 | Blogs

Data quality: cost or useful investment? More than ever, direct mail is proving its worth as an important communication tool. It is a high-performance medium, with infinite personalization possibilities, that allows marketers to optimally develop their customer base....

Second and Third Party Data, an indispensable addition to your own data

by Theo Rolland | Oct 20, 2021 | Blogs

Data are generally divided into Zero, First, Second and Third party data. These terms are often used in relation to market evolutions driven by both privacy legislation and changes in consumer attitudes towards their personal data. Zero and First Party Data are...

Ethical data part 3 – Ethical opportunities

by Theo Rolland | Oct 18, 2021 | Blogs

In the previous part of this series of articles (see blog 1 and blog 2), we established that being ethical is a powerful way to positively differentiate your brand from the competition, attracting in the process consumers and like-minded employees & partners. But...

Do you already have a Zero and First Party data strategy?

by Theo Rolland | Oct 17, 2021 | Blogs

Data is usually divided into First, Second and Third party data. These terms are often used in relation to market evolutions driven by both privacy legislation and changes in consumer attitudes towards their personal data. Recently, Forrester also introduced the...

Take the Data Quality Maturity Test

by Theo Rolland | Oct 6, 2021 | Blogs

How does your company score on data quality? And why is that important for you and your company? Take the test and find out where you stand compared to other companies! YEs, i take the...

Poor data quality, source of loss and risk!

by Theo Rolland | Sep 30, 2021 | Blogs

To what extent is your business losing out, because of poor data quality? Research by Black Tiger Belgium shows that, on average, a Belgian company is unable to reach 6.75% of their active customers because of poor data, causing them to miss out on 6.75% of direct...

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