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Ethical data Part 5 – Privacy

by | Jun 14, 2022 | Blogs

The challenge of privacy Everybody would agree privacy is a fundamental right of human beings. It is indispensable for each of us, but also for our democratic processes (think about what elections would look like if your vote was not private). Yet, it is a quite...

What is the best approach to data sharing?

by | May 11, 2022 | Blogs

Data sharing is trending. There are many applications where data comparison or exchange with one or more data partners will create new opportunities. Exchanging data is something you want to do in a safe, ethical and, of course, law-abiding way. What you certainly...

What can 2nd party data do for you?

by | Jan 16, 2022 | Blogs

Have you ever considered what 2nd party data could do for you? How could the exchange of relevant data with a data partner support your business objectives? Perhaps you are not the only one asking this question, because today we are seeing more and more data...

Ethical data part 4 – Informed consent

by | Jan 5, 2022 | Blogs

‘Consent’ is a key notion of ethical marketing. You are prompted for it every time you visit a website, install an app or order a product online. But where is this consent notion coming from? Answering this question is important: it gives us hints on the initial...