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Use-Case consumer goods

How a food brand drives cross-sell across its product range, with data and relevant content and offers

Black Tiger Belgium’s data platform helps an innovative food brand to correctly manage personal data of consumers, deliver relevant promotions directly to consumers and thus drive targeted sales across the entire product range.

This leading CPG player offers innovative plant-based products in many product categories.

The marketing team is successful in building a strong brand, but how do you get consumers to try new product categories?

“We want our consumers to try and continue to use as many products as possible from our extensive range of innovative and climate-friendly plant-based products. Data-driven content and e-coupon strategy are our tools for this. We like to be inspired here by specialists in the field.”

Marketing Manager

“Correct data capture, GDPR, data security, single customer view, the technical aspects of email marketing and e-coupons … you can’t be a jack of all trades, so it’s nice to be able to count on a partner.”

Digital Communication Manager


Collect and manage consumer data in a qualitative and privacy compliant way

Bringing cross sell promotions directly to consumers via relevant & fun newsletters

Need for data knowledge and technical support for the roll-out of email marketing & e-couponing


A data platform, integration with an email marketing tool and custom service by the Black Tiger team

Automatic upload into the Data Platform

  • High quality data maintenance
  • Synchronization with a high-performance email marketing tool

Ongoing surveys to deepen consumer knowledge,

  • Relevant cross and upsell campaigns per customer segment
  • Better anticipation of consumer expectations

Relevant newsletters and coupons

  • The client focuses on the content and the promotional cross-sell strategy
  • Black Tiger Belgium takes care of setup and e-mail campaign deployment
  • GS1 approved e-coupon platform