Geo-Info, the geo marketing referential!
Customer insights & segmentation
Market and POS potential
A UNIQUE STATISTICAL REFERENCE FILE OF THE BELGIAN POPULATION
to feed and support geo marketing
Geo marketing is a powerful tool to help you gain insights into your markets, customers and prospects and to create actionable segmentations to provide a better customer experience, adapt communication and media and take better business decisions.
You collect customer data? Great! Already a lot of information.
But do you know your customers and markets well enough to make the right decisions?
1
“I NEED TO UNDERSTAND MY CUSTOMERS’ PROFILE BETTER.”
BUT my own customer data is insufficient…
3
“I WANT TO OPTIMISE MY SALES NETWORK.”
BUT where do my customers come from? And where is there still potential for a new POS?
2
“I WANT TO KNOW THE POTENTIAL OF MY MARKET.”
BUT where are my prospects? And how many are there?
4
“I WANT TO BETTER MANAGE AUDIENCE SELECTIONS IN THE DIFFERENT MEDIA.”
BUT currently i cannot segment sufficiently
1
“I NEED TO UNDERSTAND MY CUSTOMERS’ PROFILE BETTER.”
BUT my own customer data is insufficient…
2
“I WANT TO OPTIMISE MY SALES NETWORK.”
BUT where do my customers come from? And where is there still potential for a new POS?
3
“I WANT TO KNOW THE POTENTIAL OF MY MARKET.”
BUT where are my prospects? And how many are there?
4
“I WANT TO BETTER MANAGE AUDIENCE SELECTIONS IN THE DIFFERENT MEDIA.”
BUT currently i cannot segment sufficiently