The Master Customer Data Platform

Imagine a CDP developed especially for you, responding to what you want to do in terms of marketing, sales, after-sales activities... All this with reliable, compliant, real-time data. This is what the Black Tiger Master CDP offers.

A Customer Data Platform built for you

Your unified view on your customers. The Master CDP solves all your data issues.

With the Master CDP, we build a 360° view on your customer data. For all your touchpoints, we make sure your data capture is first class: qualitative, to the point and GDPR proof.  Second in line is setting up data governance and data quality processes, making sure your Single Customer View is precise and accurate. Whatever the volume or nature of the data, the technology is robust and big data oriented.

All this is but a means to an end. It’s all about your data activation. It may be about setting up an omni-channel marketing dialogue that will boost your customer loyalty. Or about activating automated customer journeys. Or about sales or pre-sales business processes. It may be about data insights and data visualization, helping you make the right business decisions. Whatever the activation, we make sure that you either have embedded tools at your fingertips or that the CDP connects smoothly with your other MarTech applications and tools.

Treating personal data is done with respect for the people behind the data. Full GDPR compliance is only possible when it is technologically embedded and applied in real time. This is exactly what our solution guarantees.

Ultimately the CDP will help you become truly customer oriented, grow your business and it will become a powerful tool to reach your goals.

Features

A CDP that adapts to your needs

360° Customer Vision

  • The 360° view of the customer allows you to quickly access all the history of your customer: profile data, contact information, interaction history, purchase history, subscribed offers, etc.
  • Visualise in a single interface all the points of contact your customer has with your brand to maximise your customer relationship

Your Single Customer View

  • As a prerequisite for a 360° customer view, consolidate all your customer data into a single repository, regardless of your data sources and volumes.
  • The Master CDP reconciles all your data (name, address, telephone, email, loyalty card, main shop, product purchase, etc.) with a native quality of data resulting from our 30 years of experience in personal data.

Reach full GDPR compliance

  • Whatever the data treatment or data activation, always keep in mind you are treating personal data. Keeping up the highest standards in terms of compliance and ethics is the best way to a trustful relationship with your customers.
  • Rely on the native GDPR module to help you reach full compliancy and risk control.

Activate & visualize your data

  • Deploy any kind of business data activation you need: marketing, sales, after-sales, reporting, data insights, data visualization…
  • Easily visualise all your customer data to anticipate the actions to be taken. Very simply create the screens that suit you to monitor all your business metrics as you wish.
  • Use our query tool to create targets and send targeted messages.

Manage big data volumes at speed

  • Benefit from a solid and proven technological stack at your service, without any limits in terms of data ingestion or processing volume.
  • With a complete datalake and data warehouse stack, the Master CDP natively covers all the needs relating to Big Data.
  • The latest Big Data technologies, mostly open source, are used in the platform. The number, volume and heterogeneity of the data used by the platform are never an obstacle to its use.

Easily integrate the platform into your environment

  • Maximize integration simplicity due to a configurable, robust micro-service architecture and an Infrastructure as Code approach.
  • High connectivity with your other applications and tools.
  • Choose the deployment that suits you: on premise, public cloud, Black Tiger Belgium dedicated private cloud. The choice is yours.

Let's get started!

Do you want to know more about our solution?

How does it work?

We develop your unified Customer Data Platform, without limits, to meet your expectations in terms of personal data management, business data activation and data-driven marketing with data that is always unified, accurate and in full GDPR compliance.

Have confidence in your data: the quality of your data is the essential foundation for the development of your business. Our Data Quality module delivers best-in-class Data Quality solutions based on 30 years of expertise in managing personal data to solve your data quality problems and activate your reliable data.

Take no more risk with GDPR compliance: our native GDPR module deals with all aspects of the regulation ensuring your real-time compliance.

We implement the business data activation that you need to move your business forward. It may be about setting up an omni-channel marketing dialogue that will boost your customer loyalty. Or about activating automated customer journeys. Or about sales or pre-sales business processes. It may be about data insights and data visualization, helping you make the right business decisions.

Whatever the activation, we make sure that you either have embedded tools at your fingertips or that the CDP connects smoothly with your other MarTech applications and tools.

We’ve been managing data platforms for over 30 years. Whatever may be your need, let’s discuss it together.

  • Full autonomy or supported by our services
  • Once the platform has been implemented and deployed according to your needs, you can have full autonomy for ongoing maintenance and monitoring, thanks to a range of tools allowing you to prepare campaigns or create your own data visualization. Should you prefer, you can benefit from our service team to handle data related tasks in a service model. The choice is yours. The choice is also yours for the technical deployment: on premise, public cloud, or Black Tiger Belgium dedicated private cloud.

  • Customization: the CDP adapts to your business.
  • Your CDP does not need to be out-of-the-box. Due to the configurable and robust micro-service architecture, it can be implemented according to your business needs, and customized where you need it.

  • Native Data Quality Module and Data Governance
  • The quality of your data is the foundation of your business. Our native Data Quality module gives you the immediate benefit of our 30 years of expertise in personal data to solve your data quality problems and activate reliable data. With this module you have the best of both worlds: on the one hand Black Tiger Belgium’s best-in-class processes normalization, standardization, identification and deduplication processes, and on the other hand your own customized quality rules and business-critical data decisions. Data quality dashboarding and Data Stewardship offer you a complete control over the quality of your data.

  • Native GDPR Module
  • Natively, the platform includes a GDPR as Code module which allows you to own your compliance as data controller and to manage your risk via an impact analysis score whenever you’re using personal data. It comes with a management interface for the DPO, with proof of conformity in case of control. The GDPR module is based on the core principles and rights of the law and particularly the management of risks related to the privacy of data subjects.