The Master Customer Data Platform

Unified data, 360° view of the customer, data visualisation, marketing activation, business data activation without limits...with reliable data, GDPR compliancy,
continuously.

  • Centralize your data in your Master CDP: all your data in real time and continuously in a single system dedicated to the governance of your data and its activation. For a unified and simplified management of personal data..  
  • The quality of your data is the foundation of your business. With a native Data Quality module, the CDP solves your data quality issues, so you can activate reliable data.
  • Your GDPR compliance is key. Our native GDPR module deals with aspects of the regulation, guaranteeing real-time compliance. Don’t take any risks with your compliance.

What is your challenge?

Discover which challenges a Master CDP can help you with.

Centralize your data in a 360° view

  • Manage all your data in real time and continuously in a single system dedicated to the governance of your data.
  • Visualize in a single interface all your brand touchpoints and historical data of your customer: profile data, contact points, interaction history, purchase history, subscribed offers, etc…
  • Discover truly unified and simplified management of personal data.

Have confidence in your data

  • As a prerequisite for a 360° customer view, consolidate all your customer data into a single repository, regardless of your data sources and volumes.
  • The Master CDP reconciles all your data (name, address, telephone, email, loyalty card, main shop, product purchase, etc.) with a native quality of data resulting from our 30 years of experience in personal data.

Reach full GDPR compliance

  • Whatever the data treatment or data activation, always keep in mind you are treating personal data. Keeping up the highest standards in terms of compliance and ethics is the best way to a trustful relationship with your customers.
  • Rely on the native GDPR module to help you reach full compliancy and risk control.

Activate your data

  • Set up customer analysis and predictions: define potential buyers, predict the best time to make an offer and turn predictions into action.
  • Define and implement automated customer journeys. Make sure feedback data loops back to your system to be responsive to any event.
  • Deploy any kind of business data activation you need: marketing, sales, after-sales, reporting, data insights, data visualization…

Let's get started!

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Deepen your knowledge

Tap into articles, analytics and trends

Black Tiger as CIO Review coverstory

"Black Tiger is a software editor, which developed a new generation Customer Data Platform, « Master CDP » specialized in business data activation, natively supporting data quality and compliance issues." Anne-Tania DESMETTRE, CEO Black Tiger. Discover the full interview

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What is the best approach to data sharing?

Data sharing is trending. There are many applications where data comparison or exchange with one or more data partners will create new opportunities.

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What can 2nd party data do for you?

Have you ever considered what 2nd party data could do for you? How could the exchange of relevant data with a data partner support your business objectives?

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Second and Third Party Data, an indispensable addition to your own data

Data are generally divided into Zero, First, Second and Third party data. These terms are often used in relation to market evolutions driven by both privacy legislation and changes in consumer attitudes towards their...

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Do you already have a Zero and First Party data strategy?

Data is usually divided into First, Second and Third party data. These terms are often used in relation to market evolutions driven by both privacy legislation and changes in consumer attitudes towards their personal data.

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Anne-Tania Desmettre is the guest of Michel Denisot!

Anne-Tania Desmettre, CEO of Black Tiger, is the guest of Michel Denisot for his programme "Le grand entretien". She answers all his questions about Black Tiger and its Master Customer Data Platform, which addresses all the challenges of data. (video in French)

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Black Tiger Belgium on Canal Z / Kanaal Z!

Black Tiger Belgium had the pleasure to participate in TV shows "Un Regard Dans le Business" (Canal Z - video in French) and "Alle Zaken Op Een Rijtje (Kanaal Z - video in Dutch) to talk about our new generation Customer Data Platform called the "Master CDP".

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Success Stories (LN24)

Success Stories (LN24) Anne-Tania Desmettre, CEO of Black Tiger, had the pleasure to be invited on the set of the program Success Stories (LN24) and to discuss the Black Tiger platform, personal data management and GDPR with Pierre Hermant. (video in french)

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