Maximize your company’s sales channels by tracking the customer’s journey

A company has more sales channels than most people think. By maximizing the experience in all the channels where the customer meets your company...

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Free data vs. smart data: 4 guidelines

The worldwide web and social media are a treasure trove of free data on customers and companies: LinkedIn profiles, public records and statistics from the authorities, white papers, public timelines on Facebook and Twitter…

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The Impact of Data Quality on your business

According to Royal Mail Data Services, 91.4 percent of marketers say they're struggling with data quality issues.

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