DataXchange
Data sharing made easy, secure
and accurate
Secure & accurate data sharing
DataXchange is a data sharing platform designed by Black Tiger Belgium to allow ad hoc or continuous data sharing between 2 or more parties, to support those parties in reaching their business objectives.
The platform is matching personal data records, thus building a matrix of qualified business and reference data with your own data and partner data.
A high level of security is guaranteed throughout the process which can happen in a completely PII- neutral way. Moreover, with this solution you make sure your data is handled by a neutral processor.
Once a data matrix with matched data sets is created, all Black Tiger Belgium know-how and services are available to run analytics or set up activation of the shared data.
Use-cases
A neutral solution to match and connect your data with data partners
Build Insights
- Create new insights by combining external data with your own data.
- These valuable insights may only be available to you if you can indirectly access information available in a 2nd party data source.
Lead generation
- Start by understanding which of the shared data is common and which part of the data is unique.
- With that knowledge, set up mutual lead generation campaigns on owned media.
Onboarding & Programmatic
- Make the connection between offline CRM contact data and online profiles.
- Advertise on online media to your identified audience.
- As an alternative to 3rd party cookies, leverage the power of data partnerships to fuel programmatic advertising.
Strategic partnerships
- To prepare for a strategic partnership, include an analysis of common and complementary data.
- Assess the added value of data on both sides of the partnership.
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