Use-Case Fundraising
More efficient donor data management: a first step towards growth
If you really want to grow as a fundraiser, it is best to optimize your data management. Black Tiger Belgium’s data platform and service team has made a difference for some fundraisers. This is the story of one of our clients.
2018
We meet a motivated team that aspires to growth, but finds itself held back by a number of operational and data-related challenges.
” I have a clear vision in terms of strategy, communication and growth. But to be able to focus on that, we first need to solve a few things.
No more time-consuming manual operational processes.
Our donor data must be more accurate.
I need insights into donor behavior via RFM, attrition, Life Time Value and correct campaign reporting.
These reports must be available to me automatically and I must be able to trust that these figures are correct. Only then can we achieve growth.”
STEP 1: in-depth analysis of the needs reveals the challenges
- Unclear and complex data flows regarding donations and payments
- Difficult synchronization with an external data system at the parent organization
- Too much manual work for processing donations and payments
- Historical contamination of donor data
- Lack of insightful reports and figures to be able to elaborate and follow up on a strategy
STEP 2: the solution for a road to growth
- Clear documentation: existing processes and intended solutions
- Data cleaning and migration to our high-performance data platform
- Automation of import, export and synchronization processes
- Elimination of manual processes through more efficient business flows
- Better tools for the donor service
- Transparent and reliable reporting, easily and quickly available
- Consultancy trajectory to get to work with the new insights
- Support from a dedicated technical team
Throughout the project, it was very important to properly frame the many changes for the team.
2020 – Covid19
From 2020 onwards, as for all NGOs, there is the impact of the covid19 pandemic. Of course, growth is mainly due to the fundraising staff who, thanks to our solutions, can now focus on what really matters.
2022 – Clear results
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